Research List

No.	Researcher	Title	Abstract	Year
1621	Zin Nwe Myint	POTENTIAL AND CHALLENGES FOR SUSTAINABLE TOURISM DEVELOPMENT IN DAWEI, MYANMAR	Myanmar had been encouraging tourism since 1988 with the change to a market-oriented policy. To support tourism development, new tourism law and regulations had been established. After 2010, change in the political system gave more power to region and state governments to develop own economic profiles. High expectations to support economic development were set in tourism. Many regional governments encouraged the improvement of touristic infrastructure and sites s. Dawei, capital of Tanintharyi Region, and its surrounding area has great and almost yet underdeveloped touristic potential. It is among the most promising emerging touristic sites of the country. Against this background, this aim of the study is to examine the current situation of tourism development in Dawei in order to understand the potential and problems of further development. Empirical fieldwork is based on a mixed-methods approach, combining quantitative statistical data and field observation with predominantly used qualitative methods of 72 semi-structured interviews with different stakeholders from the tourism sector. Finally, an assessment of the current situation and recommendations for further sustainable tourism development of Dawei are combined.	2021
1622	Win Pa PaMyo	INTERNATIONAL TOURISTS PERCEPTION AND SATISFACTION ON YANGON DESTINATION AREA	This paper attempts to investigate the antecedents of international tourist satisfaction. The focus of the study is Yangon Area, a well- known tourist destination in Myanmar. It tries to present international tourist perception on Yangon area from the geographical point of view. The study area has many attraction sites such as cultural and heritage attraction sites. This area is extremely easy to reach with several modes of transportation. The main objectives of this study area are to assess on international tourist arrival, to evaluate the international tourist perception and satisfaction on attraction sites and to predict future prospect on international tourist attraction sites. The research uses both quantitative and qualitative methods. Questionnaires are distributed to foreign tourists of the study area. Only 250 questionnaires were distributed to international tourists. Primary data is conducted by interviews and discussions with international tourists. Secondary data are also applied in this research; these data are obtained from Ministry of Hotel and Tourism Departments. The findings of this study could provide guidelines for tourism development and destination operators to further develop better strategies to satisfy travellers to Yangon.	2021
1623	Nyein Nyein Win	RAIL TRANSPORT POTENTIAL FOR UNIVERSITIES STUDENTS IN THANLYIN TOWNSHIP	This paper focuses mainly on the use of train by the students attending the universities in Thanlyin Township. The increased use of train can result in the decreasing use of buses (car) by the students, leading to the number of buses between Thanlyin and Yangon City. This will reduce the traffic jam over Yangon�Thanlyin Bridge. This paper identifies the perception of the students on rail transport, the current rail service on this particular segment and the degree of competition between different modes of transportation, particularly between bus service and rail transport service.	2021
1624	Nwe Yin Min	THE STUDY OF KHITTAYAR MYOTHIT HIGHWAY BUS TERMINAL IN PYAY CITY: CASE OF PASSENGER TRANSPORTATION	This paper examines the study of highway passenger bus transportation in Pyay City in which functional structure of passenger bus transport is also presented. In the study period, not only number of bus gates but number of buses increased. Highway passenger bus transport is analyzed by comparing the development of passenger flow pattern of 1991 and 2020. The high way gate becomes congested due to increase in number of passenger bus gates and passenger buses, and small area of high way gate. In 1991, the total passenger bus gates were 48 bus gates and increased to 65 bus gates in 2020. Objectives of the paper are to present the geographical background of the study area, to express the functions of highway passenger bus transport, to evaluate the development of passenger transportation in Khittayar Myothit Highway Buses Terminal, and to analyze the case on travel-time reduced due to upgraded roads and better passenger bus of Khittayar Myothit Highway Buses Terminal. The primary data collection methodology is interviews and field surveys. Secondary data were collected from department concerned, and GIS tools are applied.	2021
1625	Myint Myint Kyi	EFFECT OF BLUE OCEAN LEADERSHIP AND INTERORGANIZATIONAL COLLABORATION OF YANGON CITY DEVELOPMENT COMMITTEE MEMBERS ON CITY PERFORMANCE OF YANGON, MYANMAR*	This paper aims to analyse the effect of blue ocean leadership and inter-organizational collaboration of Yangon City Development Committee (YCDC) members on improvement of Yangon city performance during 2019 and 2020. Data from 65 randomly selected members are anslysed. From analysis, it can be concluded that YCDC committee members have been practicing blue ocean leadership since they take responsibilities after 2019 YCDC election. Among the three aspects of blue ocean leadership, only firsthand discovery has positive effect on city performance of Yangon, Myanmar. The committee members have been emphasizing more on finding the gaps and problems at the source. They are wandering around the city and they are gathering information about real issues. This firsthand discovery approach affects directly on city performance. However, they do not have enough time for their subordinates to provide the feeling of ease, feeling of confidant, and feeling of not fearing for initiatives to participate in this change process. They also have no time to assign tasks by matching with individual strengths and weaknesses of their subordinates. Their subordinates have to conduct the collaboration with outside associations and organizations for accomplishments of some city development projects. However, due to different structures, processes and contexts of different collaborating organizations, the inter-organizational collaboration between YEDC and other organizations is not significantly supporting to city performance.	2021
1626	Nu Nu Lwin	EVALUATING THE DRIVERS OF GREEN CONSUMPTION BEHAVIOR	This paper aims to examine the drivers of behavioral intention for green consumption and to determine the effects of behavioral intention on actual behavior in green consumption of the consumers. The research is conducted based on consumers who shop in supermarkets and shopping centers located in six townships in Yangon downtown area with the constructs of the Theory of Planned Behavior. The results of the study reveal that consumer�s behavioral intention in green consumption is affected by consumer�s attitude, subjective norms, and perceived behavioral control. Moreover, the findings of the research suggest that consumer�s self-identity with green consumerism contribute to the prediction of their behavioral intention. The results show the direct relationships between behavioral intention and actual green consumption behavior. This study provides the implications for policy makers and green marketers of to design appropriate policies and strategies to improve the consumers� purchases and usages on green products and service through the measures of stimulating favorable attitudes toward green products, enforcing subjective norms, enhancing perceived behavior control, and promoting selfidentity of green consumption	2021
1627	Kyi Kyi Thant	INFORMATION SYSTEM DEVELOPMENT OF HOTELS IN MANDALAY	The study intends to identify the information system development, to analyze the effects of information system development on customer satisfaction and operational productivity, and to examine the effects of customer satisfaction and operational productivity on profitability of hotels in Mandalay. To conduct this study, the primary data was collected from thirty-six hotels selected by using simple random sampling method. In March 2019, one respondent who can represent each hotel was asked with structured questionnaire prepared with five-point Likert scale. The secondary data related to the number of hotels located in Mandalay was acquired from the Ministry of Hotels and Tourism. Descriptive statistics is used for identifying the information system development of hotels in Mandalay. It is found that hotels in Mandalay are implementing information system development to many extents. Besides, multiple linear regression analysis is applied for analysis and it is found that marketing, accounting, and human resource information system developments show the negative and significant effect but integrated information system development indicates the positive and significant effect on customer satisfaction. The accounting information system development reveals the negative and significant effect; however, the integrated information system development proves the positive and significant effect on operational productivity. Finally, it is apparent that customer satisfaction describes the positive and significant effect but operational productivity shows the insignificant effect on profitability of hotels in Mandalay.	2021
1628	Mya Thandar	KNOWLEDGE AND PRACTICE ON SOLID WASTE DISPOSAL OF HOUSEHOLDS IN SHWE PYI THAR TOWNSHIP, YANGON REGION*	The environment offers the provision for survival of human beings, animals, and plants. Worldwide efforts are being made to increase awareness of environmental protection. Improper solid waste disposal is one of the major causes of environmental degradation, pollution, and the outbreak of diseases. Waste management is a cross-cutting issue that touches on various aspects of social and economic development, and extensively related to global challenges such as public health, climate change, resource efficiency, sustainable production and consumption, and so on. In Myanmar, considerable challenges concerning waste management have been faced as a result of increasing income and consumption, urban population growth, and lack of effective waste treatment and disposal options. Hence, this study aims to determine the knowledge and practice of solid waste disposal among households in Shwe Pyi Thar Township. Two-stage sampling was used in data collection and the Chi-square test and binary logistic regression model were applied in the data analysis. The findings of the study revealed that a significant association between gender, education, income, and knowledge on solid waste disposal, while only education and income have a significant association with practice on solid waste disposal. Furthermore, the respondents with high knowledge have a practice towards solid waste disposal of the municipal system. Without community participation, it is not possible to improve the solid waste disposal system, and the people's awareness of their important role in strengthening the waste management system is also necessary.	2021
1629	Maw Maw Khin	A SIMULATION STUDY ON EFFECT OF OUTLIERS IN REGRESSION MODEL WITH DUMMY VARIABLE	This paper aimed to study the effect of outliers in the regression model with a dummy variable based on simulated data. The two robust methods namely Robust Distance Least Absolute Value (RDL1) and Least Trimmed Squares (LTS) and classical method like Ordinary Least Squares (OLS) estimation method were applied to these data. Simulation study showed that the RDL1 and LTS methods detected several outliers whereas the OLS residuals did not reveal any outliers. Based on the mean squared error (MSE) criterion, the RDL1 estimator is more resistant, but it suffers from the swamping effect. The LTS estimator has the second smallest MSE and the OLS method has the largest MSE in this case. The OLS regression is the best when data are free from outliers.	2021
1630	May Su Myat Htway Aung	EFFECT OF TRAINING AND DEVELOPMENT ON EMPLOYEE PERFORMANCE OF PRIVATE BANKS	The main objective of this paper is to analyze the effects of training and development on employee performance in Private Banks. The descriptive and analytical research methods are used to meet the objectives of the study. A total of employees from ten private banks, that is the highest assets and market share within private banks in Yangon Region are surveyed by using random sampling method. The research data is collected by using research questionnaires instruments and analysis for multiple regression method by SPSS software. Though there are some limitations to obtain accurate data, it is possible to interpret the correlations between the independent and dependent variables. Based on the previous study and theoretical background of the study, the conceptual framework is constructed, mainly divided into three parts; the independent variables � training and development policy, procedures, and practices, the moderating factors � the employee related factors such as education, job position, and work experience, and the dependent variables -the employee performance measuring with the productivity, and satisfaction. Moreover this study includes the mediating factors or intervention factors of employees� competencies that effect employee performance. The study found that among the training and development policy, procedures, and practices were positive significant relationship with employee performance. The findings of moderating effects demonstrated that the education level of respondents is correlated but cannot affect relationship between training and development program and employee competencies. However, employee competencies have strongly significant relationship with training and development policy, procedures, and practices. The findings also highlight the training policy, procedures, and practices had a significant effect on employee productivity and employee satisfaction. The results of this study are encouraging for policy maker especially for employee performance in private bank, and management of bank�s employees as it suggests opportunities for increasing employee�s productivity and satisfaction of banking industry in Myanmar.	2021

Research Publications

Myanmar Academy of Art & Science List of Research