TOWARDS A TOURISM INDUSTRY DRIVEN ECONOMY IN SALAY, CHAUK TOWNSHIP, MAGWAY REGION*
Abstract
- Myanmar has many tourist attractions in cultural, architectural objects, religious monuments, historic sites and other interesting places. Among them, one of the tourist attraction sites is Salay. Salay is located on the eastern bank of Ayeyarwady River in Central Myanmar. Salay has good transportation as it is situated not more than 35.41 kilometers (22 miles) far away from famous archaeological area Bagan and it also has Yoke Sone Kyaung built in AD 1882, Museum of Myanmar famous writer U Pone Nya in 1812-1867, Lacquerware “Man” pagoda built in AD1300 and so on. As tourism can help develop the socio-economy of a region, tourism development potential of the local people in the surrounding areas is focused to be able to give practicable suggestions for further development of socio-economic conditions in the study area. The main aim of this study is to examine how tourism industry determines socio- economic development of local people in Salay and its environ. The first objective is to study the current situation of Salay and environ as a tourism destination. The second objective is to analyze tourism as key factor for local economy. This is to seek out the important factors for the development of effective marketing and tourism promotion for each group. For identifying the strength, weaknesses, opportunities and threats, SWOT Analysis is also employed. This study also examines the positive and negative impacts and sustainability relating to tourism development.
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Year
- 2020
Author
-
Moe Ommar Lwin
Subject
- Geography
Publisher
- Myanmar Academy of Arts and Science (MAAS)