Abstract

• Multi-Level-Marketing (MLM) business is a form of direct sales with special characteristics. MLM business was introduced in Myanmar more than two decades. On 16 September 2018, the Ministry of Commerce declared the MLM marketing as essential service and it is banned in Myanmar. Prior to that date, the legality of MLM business is a controversial issue in Myanmar. In fact, MLM business is not totally banned in every. “Can the Order of the Ministry of Commerce totally eliminate the MLM business in Myanmar?” is a key question in this research paper. This paper aimed to analyze the legality of Multi-level Marketing in the context of US and Singapore Regulations as Model Laws to suggest a solution for Myanmar. It stresses the characteristics of the MLM and case study. It is conducted by exploring the ethical issue of MLM business and the countermeasures taken in the US and Singapore. By studying the US and Singapore practices on anti-MLM, it is found that there are different methods to deal with MLM issues. During the period which unable to pass the anti-MLM Law, Myanmar should make sure in enforcing the Prohibition Order which banned MLM business in Myanmar. It is suggested that the Law eliminating the illegal MLM business is urgently needed to pass in Myanmar.