Abstract

• This research intends to analyze firm, managerial and environmental factors affecting the garment industry and to explore the impact of these factors on the firm’s export performance. The descriptive and exploratory research methods are used. The results show that firm size, firm technology, export marketing strategy, management commitment, management attitude and perceptions and international experience, insufficient electricity, port difficulties, bureaucratic requirements, financial assistance and technical assistance had substantial impact on the firm export performance. This study makes important theoretical contributions to export performance, suggesting that the resource-based view incorporating some environmental characteristics is a valid framework within which to study the export performance of garment industry in Myanmar. The garment manufacturers should attempt to expand firm size and adopt advanced manufacturing technology, apply better export marketing strategies under the proper management systems with the technical assistance from the Myanmar Garment Manufacturer Association and finance assistance from the government. With regard to the export barriers, the garment manufacturers should reassign the resources of the firm in order to overcome the barriers such as insufficient electricity and port difficulties.