Abstract

• This study investigates the factors influencing employee intention to adopt green practices in hotels in Yangon and examines the moderating effect of management support on perceived behavioral control and employee intentions. A total of 221 respondents from Yangon hotels were surveyed using a two-stage simple random sampling method. Employing a quantitative research approach, the study utilized descriptive statistics and regression analysis to assess environmental knowledge, employee attitudes, social norms, perceived behavioral control, management support, and intention to adopt green practices. The findings reveal that perceived behavioral control and social norms significantly impact employees' intention to adopt green practices, with perceived behavioral control and management support receiving high mean values. Furthermore, management support emerged as a key factor in promoting green practices, demonstrating a stronger moderating effect than perceived behavioral control. However, the interaction between perceived behavioral control and management support did not show a significant effect. Based on these findings, it is recommended that hotels in Yangon align sustainability goals with their strategies, enhance employee training, foster supportive environments, and provide necessary resources to empower employees.