Abstract

• The main objective of this study is to analyze the effect of awareness and needs on behavior towards plastic waste management of students at Department of Management Studies, Yangon University of Economics. A sample of 282 respondents out of 598 students from all programs of Department of Management Studies are selected by simple random sampling method. This study applied both descriptive statistics and regression analysis as methods to analyze the data. The results indicated that all respondents have demonstrated high level of awareness needs and behavior towards plastic waste management. According to multiple regression, students’ awareness is statistically significant on behavior of plastic waste management. Hence, students’ awareness has positive effect on students’ behavior of plastic waste management. In addition, students’ awareness has no effect on their needs. Based on the findings students’ awareness obtained the highest value so that they are involved in plastic waste management. Furthermore, students have knowledge about plastic waste management and know how to preserve the environment. However, having such knowledge and knowing the requirements does not end there, but must be implemented as a behavior to become an action plan.