Abstract

• This study aims to examine the effects of job characteristics on salesperson's engagement at local insurance companies in Mandalay. This study uses both primary and secondary data. There are 8 local insurance companies in Mandalay. Among them, 5 local insurance companies were selected, and 67 salespersons were chosen as samples by using the multi-stage simple random sampling method. The structured questionnaire is used to collect primary data. Descriptive statistics, correlation analysis, and multiple regression analysis are applied to analyze the collected data. This study found that the three job characteristics - task identity, task significance, and autonomy - have an effect on salesperson's engagement in terms of vigor, dedication, and absorption. It is indicated that the job characteristics of an insurance salesperson may directly increase salesperson's engagement. Therefore, local insurance companies need to ensure that job roles are well-defined, providing clear task identity and significance. They should enable salespersons to understand the importance of their roles in contributing to the overall success of the organization and to feel a sense of purpose in their work. Companies should grant salespersons a certain level of autonomy to make decisions in their sales processes.