INTERNATIONAL TOURISTS PERCEPTION AND SATISFACTION ON YANGON DESTINATION AREA
Abstract
- This paper attempts to investigate the antecedents of international tourist satisfaction. The focus of the study is Yangon Area, a well- known tourist destination in Myanmar. It tries to present international tourist perception on Yangon area from the geographical point of view. The study area has many attraction sites such as cultural and heritage attraction sites. This area is extremely easy to reach with several modes of transportation. The main objectives of this study area are to assess on international tourist arrival, to evaluate the international tourist perception and satisfaction on attraction sites and to predict future prospect on international tourist attraction sites. The research uses both quantitative and qualitative methods. Questionnaires are distributed to foreign tourists of the study area. Only 250 questionnaires were distributed to international tourists. Primary data is conducted by interviews and discussions with international tourists. Secondary data are also applied in this research; these data are obtained from Ministry of Hotel and Tourism Departments. The findings of this study could provide guidelines for tourism development and destination operators to further develop better strategies to satisfy travellers to Yangon.
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Year
- 2021
Author
-
Win Pa PaMyo
Subject
- Geography
Publisher
- Myanmar Academy of Arts and Science (MAAS)